Secondary Audience Research

Secondary Audience Research

 

Many of the most expensive music videos have been released in the 1990’s where the most expensive music video ever being Michael Jackson featuring Janet Jackson – Scream (1995) which had a production cost of $7,000,000 which in today’s money would have cost them over $10million. The reason for the most expensive music video’s being from the 1990’s is that this was the time where they realised that there was a growing industry in music videos and that famous video channels on tv such as MTV would be playing these and gain a large target audience through this. This meant that they needed to spend great amounts of money on the production of them so that they could catch the eye of the audience and make them not only enjoy the music but the video which could change the audience’s minds about purchasing the song.

A recent expensive music video, being within the last 5 years, would have to be Madonna Featuring Nicki Minaj and M.I.A. – Give Me All Your Luvin (2012) this production cost was $1,500,000. This amount is huge but doesn’t even touch the amount of money which was spent on Scream, this can be put down to the advancements in technology which allows people to buy/rent equipment needed for the shooting of the video as well as cheap but great editing technology which can even allow a novas to edit the clips together. But with the advancements with technology comes the disadvantages which can be the internet, although it allows artists to promote more and put their songs online which is more covenant for the public, it allows the public to download the song for free which will affect the music industry massively. It stops the artist from gaining money which can stop them from making a profit or even the money they have spent on the music video, this would be a problem which can cause the amount of money being spent on music video to decrease and may perhaps not have the same affect on the public as they once did.