Construction Post

This video above shows the rehearsals of the performance shots, this is the dance routine which we decided to create. As you can see from the video we decided to obtain two male and two female dancers, this would therefore look better due to symmetry as well as challenge the early conventions of all female dancers. We believe that the rehearsals are greatly important as it will ensure that the performers will know the routine and as a result not jeopardise the filming time.

Filming Diary 3

Below is a clip which shows the area of which the last test shot describe as being more rural, more secluded and less busy with the public. This was a great choice as it included water to the side as well as leaves which is commonly used in pop music videos.
Here we gaining a variety of different shots which will allow us to have a choice of shots for our opening to the music video.

It mainly all went to plan apart from the fact that it was our first time using the skateboard and we had to change methods and people which were filming on the skateboard until we found the right way to film, this involved sitting on the skateboard while the other members of the group pushed it to move slowly behind the artist. This going caused a problem of time as this meant that we had to rush things as the sun was going down and we were losing light, but we wasn't going to compromise on quality mainly due to the fact this will be at the beginning of our video and should invite the views in.





The final shots from this filming session came out perfectly which was great for us as it meant that we could import it and filming the next part of our video. The natural light and water off to the side made the perfect Mise en scene which adds a massive amount to the video.

The small improvements of which we could of made are to test shot these shots with the use of a skateboard as this made us lose a lot of time from the camera man moving off to the side while filming, the next improvement would be the time of which we decided to film, this made things also drag out and hard as many people were walking through the shots due to the time being rush hour.

Filming Diary 2

Here are the test shots of which we decided to produce after an attempt of shots 1-4 was unfortunately cancelled due to the Mise en scene, the weather wasn't right for our shots as well as raining earlier which didn't allow much time. Instead of wasting the time, while it was raining we all went around Wimbledon scouting for any other location of which we could use in order to add to our music video. Once the rain has stopped we decided to create a short clip which will demonstrate the shots we will be using later on when the Mise en scene is correct. From doing this we all had the chance to view the ideas visually instead of mentally, this helped us agree on the types of shots and build up we had thought of earlier during planning. after a viewing of this clip, it helped us decide that the location of Wimbledon wasn't right for the video but a more secluded and rural area which doesn't have many people watching and in the background due to some reasons, first of which they are not in costume and make our video look unprofessional and not sticking to the conventions of pop genre, the second is that they public will get in the way and it will be hard to get shots which doesn't include people which are staring straight into the camera as well as giving funny and off-putting looks.

What we have learnt from the shots:
- We must when shooting these shots, when moving use a chair or skateboard which will ensure that the smoothness of these shots are stabilised.
- The artist will have to ensure that they know exactly where to move to and when with exact timings planned out, as well as keeping direct eye contact which will help the audience gain some kind of connection with the artist.

Filming Diary 1

We carried out the initial session during the half term, this allowed us to get shots done before we got back to school which allowed us to have editing and uploading for our project. Nothing get wrong in these shots and shoot, this allowed us to get on with the rest of the shots, giving us the time to think about new possible shots and producing these which at the end gives us the option of which clips to use for our video. We had to plan out the shots before setting up due to the fact that we were using a mirror in these shots, otherwise our reflections would have been in the mirror; ruining the shoot and not giving our group something to do in the first lesson back. We also made an importance of setting out the lighting evenly and ensuring that the clips were well lit because this would be following the conventions of a pop music video.

Talent release forms

 

Here are the two talent release forms we have created and filled out, these will provide confirmation on the performers being in our music video. The creation of these are important as they will give us security when filming someone. It will prevent a performer from asking us to delete or remove pieces which will contain that performer; this will stop the chances of us deleting any section of our piece which could result in incompletion as well as huge problems of scouting new talent.

Locations

Here are a range of different location shots of which we will be using in our final music video. These include: Creams café, dance studio and Kingston.

We had decided on these locations as we believe that they all will bring something to our music video. The dance studio allows us plenty of space and a space which was designed for performance as well as allowing us to decorate it in any way that we wish. The Creams café due to the vintage theme which we would like o express through out our video. Kingston was decided because it has a busy atmosphere and wide spaces as well as having great variety of lighting.
We decided on these locations as they were applicable to our target audience, they will be familiar with the young creams café as well as the high street and some may be into dance and appreciate the dance studio and the decorations we will add to it; which will ensure that the target audience can relate and that it best fits in with our pop genre.

Photo Shoot Plan



This above is a photo shoot schedule shows which shows you the details of when we plan to take photos for our digipak. The schedule was put into place to ensure that the group were organised and no problems would occur when under pressure due to time, this ensured that our time was planned out so that we could get the shoots finished and everyone should be there on time.

The schedule shows when, what, where and who will be needed during the photos, this includes the equipment needed which can change from each photo as in some of them we do not need the Tripod.

CD Cover designs

Here adjacent on the left, is two of our ideas for the images which will be demonstrated on the Digi pack, the CD packaging. These images will be displaced in and outside of the packaging, this will include the front, back, behind the CD as well as other inserts inside the packaging. We will be using only six different images, these will be decided as a group so that we get the best images for our Digi pack. After some time deliberating we have all agreed on using all six of images from these two idea sheets.



On the left is the other idea sheets that our group created which helped on deciding. Without these we wouldn't have known which ideas were available to us as well as the ideas which we ended up choosing seem more appealing due to these.

The image above is the idea sheet which we created which includes all six images from the two at the top. These images we all thought would fit well in the genre as well as the image for our artist. It is colourful and fun but at the same time serious and meaningful. With these images we thought that they fitted in better than the other images from the remaining idea sheets, but they also helped us agree which ones we would use.

Advert Planning

This first design to the left is by far the best and most popular out of all of the others as it includes all the encouraging aspects from them all which sets it apart. The position of the artist fit well in with our genre as she looks provocative which will fit in with the sex symbol convention in this genre. The costume, use of a vintage patterned skirt and top adds to our 1950's vintage theme. This design follows some of the conventions which will ensure that due to that as well as the image of the artist, this design will be the one that we use for our final product.

 



This design on the right, shows the artist in a long shot. The artist take up the whole frame due to the use of the mirror image; this mirrors the image of the artist from the centre, we found this effective as it stresses the importance of the artist and is the primary optical area on the poster. This design follows conventions as it includes the artists name, artist image, album name, record label, song featured on the album and a review of the album. The colour scheme of this design is very soft but vibrant at the same time which gives a welcoming but fun vibe to the advert.

 

This design on the left demonstrates straight away that the artist is very glamorous and vintage; this is all gained through the use of props, costume and the positioning of the artist. The props and costume used show that she is glamorous as only rich people and people with high statuses would wear and use these props. The props added with the dress make the artist look very mature, reserved and deflated. This is the opposite to what we wanted our artist to look like, we want our artist to look young, fun and full of energy which is bursting out of her. this advert also doesn't follow all of the conventions of a advert as there is no review or record label displayed.

This final design shows the artist in full frame but looks like in a fragile state which doesn't fit well in with our desired appearance, the cramped up position doesn't show power, individuality and a fun vibe. This design follows all of the conventions apart from a release date. The colour scheme of this advert is great as it follows the use from the digipak, this is a excellent idea as it ensures that the audience doesn't get confused and make sure that the audience see the resemblance with all of Ava's products and can see a clear image of her.

Props

Props

Below are some posters of which we will use in the bedroom, these are great for this as with the black background, they fit well in the room which has pink wallpaper as well as looking well looked after and inspiration for the artist. This would be true as our artist will have a pin-up style to her which will add to our vintage theme.

As we are going to show the bedroom shots, we also thought that we would show the make-up and the artist getting ready to go out, this will connect with the female audience with close ups and reflection shots. From using these shots of the make-up, it shows that she is normal and that she wants to look great in front of the boy that she likes, this will also connect with most people as many people have went to extra effort getting ready to impress someone.

Location Permissions

Record Label Permission

Below is a letter which we will send off to Syco Entertainment, within this letter it asks them for permission for us to use the song from Cher Lloyd as well as creating a music video for it. The letter starts off by explaining what and why we are creating a music video, then moves on to say we have discussed this song in detail and finishes with what the song means to us as well as asking for permission again.

Costume Ideas

In this short clip above, the performers demonstrate the different costumes that we are planning to use. This may change later if we don't believe that these costumes fit well into our chosen genre, the conventions of a pop music video, as well as fitting in with our music video ideas. Through using this method of actually wearing the customers and getting different angles of them, rather than just taking a photo of the clothes, it helps us see how the costumes look while on the performer/artist. This will help us visualise what they will look like when in the music video and in the location planned out. After viewing the costumes from this clip, we have all agreed on making the costumes more vibrant and colourful which will mean that more pink costumes will be preferred to fit better in with our genre and follow conventions.

Shooting Schedule

Here is our Shooting Schedule which shows our final plan of the date/time, shot number (this is gained from the creation of our storyboards) location, actions, crew, equipment and any notes needed for the shot. From adding this amount of information it allows all the member to prepare correctly for the days work needed to be done, this will increase our chances of making sure that the video is complete and all of the shots are completed on that day. When creating it we all had to make sure that all of the days targets were acceptable as well as achievable because otherwise this could severely ruin our chances of getting all of the shots and work done and can have a knock on affect on the rest of the work needed for the final product; this would include the time left for post production.
The Shooting Schedule will allow us to follow the plan we created and stick to it, this will ensure that we can get all of our shots filmed in the time provided. This helps us know which shots to film and where and when we will need to turn up at the location for filming, this will ensure that there are no misinformed members in our group as we will all know where and when to arrive at the location.

Animatic

The video clip above shows our animatic, this will show a collection of images which we as a group believe the music video will include and be created like using this as a template. From creating this we all now have an idea of what the finished product will look like. In this task we had to think of ideas to include in our music video and draw them out as well as explaining what is happening during the shot, from this we had then taken photos of all of the images and inputted them on the computer; through using IMovie software we have created our animatic by ensuring that all the timings are at the same amount of which we will use for the real final product. This animatic demonstrates what the video will look like before creating it; from doing this it has helped make our ideas of the music video much clearer and has lead us to more creative and original ideas.

In the moving images above, it demonstrates all of our created shots and descriptions; these were the images which we used to create the animatic. As you can see from our performer holding them up, it shows the amount of different shots which we will use as well as showing which order the shots we will placed in our final piece.

Concept Shot types

Concept

This illustration shows how we could use one of our locations, dance studio, for the performance shots. We all believe that this location would be perfect for the performance shots due to it being very plain; this will allow us to create whatever atmosphere and look we decide on. It also has a variety of different lighting features with different colours which already gives us options for our video, with the lighting we can make the normally dark space very light and have high key lighting to make it conventional for a pop music video. It also caters for us in the way that it is a large clear space which we can develop so that it fits in with our genre better; we have decided on filling the room with many pink and white balloons to ensure that it has an effect; this will make our video look very fun and happy as well as friendly, fitting in with our genre.

Costumes

The images below are the three main ideas that we have come up with for costumes, we have decided on these ideas as they are colourful and bold which will help with the artist image and make her stand out; these costumes are fitting in with our old fashioned, 1950's idea.

We ended up with these costume ideas due to that they needed to be bright to fit in with the conventions of our genre as well as being a little provocative to fit well in with that women are seen as a sex symbol in pop due to them flaunting themselves to sell their music and bring in their audience. The look which doesn't seem to take too long to create and spent mass amounts of effort putting together the pieces which our audience doesn't like, but instead look like they had thrown the dress on and look great.

  

Possible location - All Star Lanes, Bowling alley

All Stars Lanes

As a group, we all decided to use the All Star Lanes as a location for our pop music video. We decided on this due to the great retro look as well as it fitting in with our chosen genre, due to us wanting to make the video have a retro look but at the same time fit in with our youthful theme; this does this perfectly as it is somewhere that the young audience can relate to and recognise as they go to bowling alleys and hang out there to have a fun time with their friends, this is a superb location choice due to it fitting in with all of these different factors as well as our genre of being fun and exciting. We believe that we can create some great shots here as there is not only just the bowling lanes but also gives the ability where we can film in an on site dinning area which would allow us to add a more relaxed vibe to the video, while also keeping to the spying theme where the following of the performer will take place, we can play on the artists interest into the male performer by having a tracking shot of the artist using an over the shoulder shot to follow the performer and artist at the same time as well as using a point of view shot, showing the interest of the artist in the performer. During this part of the video, the ideas that we have thought of is that the artist puts a message in one of the bowling balls to the male performer, but one of his friends or someone else picks it up.

Music video ideas testing

As a group we all went out to create an experimental planning video which would test some of our ideas in reality to see if they where as affective as we first thought and also fit well in our genre; this helped us decided whether or not to keep or remove certain parts and ideas that we first had. The first idea of which we had thought of was that the male performer, George, would pose in pictures with another girl (polaroid paper) which would show that the performer was liked by the girls and that every wants him, this will include our artist. The artist will therefore try to get the attention of this boy and this will mean sneaking around spying on him, which is our concept, due to her wishing that she could be with him, the reason for spying is because she doesn't feel that she is good enough for him and there is always a crowd of girls around wanting him. For this shot we will use a tracking shot which will be following the artist while keeping the performer in the background, this will show what the artist is doing as well as showing her interest in him, this shot will follow into a over the shoulder shot. Another shot which we will use in this location is a point of view shot (POV) which will give the impression that we are looking through the artists eyes. In order to do this we will use the fig rig to get a smooth action while filming, the type of shot that we would like to do is demonstrated in the video above; this shot will take place in the bowling alley or in London as these are the best locations for this shot.
The other idea that we demonstrated in the video above is the use of performance. In the clip above we show how the dancers will have a set routine and perform with a great facial expression, in order to show the fun and excitement of the pop genre. The performance will mainly take part in the dance studio but also may take place in the house or bedroom as this will fit in with the genre better as this looks more conventional.
Finally, we also tried the use of slow motion at the end which will show the performer and artist to have a sexy vibe which is very convention in the pop genre as most of the female artist becoming a sex symbol.

Lyrics Annotation

As a group we annotated the printed out lyrics and had written down what we believed our interpretation was as a group. By finding out this, we then thought about the different ways that we could inject our music video with the emotions and feelings. By doing this we decided that we could portray them through using props effectively, editing and cinematography. We, as a group talked about including a phone conversation of some sort which will bring the connection to the rapper in the video; this will introduce him initially so that the audience can see him and connect with him at the beginning instead of just suddenly appearing during the middle of the video which wouldn't make the audience feel comfortable.

Image annotation

Roles

In the video below, we all inform you in to our individual roles we will be under taking during our music video task together as well as explaining why we have agreed on these roles and our strengths in that area.


              

Initial ideas and Song details

We have decided to use Cher Lloyd's I wish song but the rap version as this will fit into our chosen genre which will be pop as well as it will fit in with certain ideas we have discussed in our group.
The image below shows the different ideas that as a group we all came up with, these are all explained below.

Our initial ideas for the video are to throw paint at the artist and have a room full of balloons and have the artist dancing in there which has a projector shining down over her. Another idea will be having a Polaroid camera, take a photo of an empty space and then we will change the picture that comes out of it and the picture will be the room filled with props such as balloons or people. Finally, we will want to have the artist singing at normal speed and then the actors in the background in slow motion having a great time.
We all agreed on the performer to be Shannon which will be the lead singer, her image will be a glamorous young girl which wants to have fun and just live. She will be pretty punk.
We will have a fun and free vibe to our video, to support this vibe we will be shooting in our schools drama room, a coffee shop and around London.

Audience Research 2

Below, this Slideshare shows just four of my questionnaires which I have carried out. These show some of the most popular choices with the questionnaire.

Genre research 3

Genre research 3

After viewing many pop music videos, I have recognised that they all follow conventions. I have made a mind map containing my findings:

Below I will show different examples to each of the different conventions that I have found.

The song will be the soundtrack to the whole music video which will start and finish when the music does.



The artist will perform in the video, either dancing or gesturing.



Close-ups of the artist lip-syncing and mid/long shots for the performance.




The artist will appear in the music video.

The video will have three or more different locations through the duration of the video as well as the costumes changing to fit in with the location.



Many different range of shot types and angles used throughout the music video.



Colourful background and colours used during the video which will show the fun and happiness of the video and music.

 

Genre research 2

Genre research 2

 

http://www.youtube.com/watch?v=-6YLi0GNBTk The Saturdays – What about us

Performance: They are walking through the city and we are focusing on their leg while they are wearing shorts, these shots of their legs are showing that they are dressing provocatively and being very conventional due to many female artists in the pop genre become a sex symbol in order to sell their music. They are also dancing provocatively by moving their hand across their body, this relates back to the sex symbol.

Camerawork: There are many close-ups of each of the girl group members, this is in order for the audience to relate and have a connection with all of the members of the girl group. They have used rule of thirds which is conventional. There are many high angle shots to show the power and authority of the girls, this can be to show that the girls have strength together.

Concept: The concept of the music video is of equality, no matter of your background or looks.

Editing: In the establishing shot they have fast forwarded it so that it looks like time is pasting quickly, this could be related to the setting of the city and everything there is fast paced and also relate back to the lyrics and song, what about us, this could mean that the girls think that they are not seen and noticed by anyone so they are think what about us. They have also used jump shots in the shopping part of the music video, this is because they can get many shots and parts from the video in a short period of time otherwise it may be boring for the audience. The pace of the cuts is very conventional as they are quick and fast paced to give away the excitement.

Mise en Scene: At the beginning we are presented with a shot of the city, this is the establishing shot, where the music video will be set. This is very conventional relating to the settings as they have used over three different settings, the swimming pool, city, shops. They also follow the convention of changing their costumes.

 

http://www.youtube.com/watch?v=0OGyHRKMPOE The Wanted – walks like Rihanna

Performance: The convention of all pop music videos being light hearted, happy and fun is shown in this video as they are introduced and we can see all of their reactions to the woman walking in, which is humorous.

Camerawork: They have used extreme close-ups to introduce the woman which will be new to their audience which is why they have introduced her straight away as well as a panned mid shot which shows that the boys like her so that the audience will. This is also a good way how they introduce all the boys in the group.

Concept: They are trying to say that it doesn’t matter what you think, that they like you and think you’re perfect no matter what.

Editing: There are quick cuts at the beginning when they are all looking at the director, this is to show what they are all looking at and their reactions to what they are seeing.  It is very conventional to have quick cuts, fast paced.

Mise en Scene: This is very unusual to be showing the making of the music video in the music video, but they have different settings and costumes, the white suits shows the audience that they are innocent, this is very conventional within the pop genre as they tend to come across as very innocent, happy and friendly. The use of the string to control all of the boys at the beginning shows that they put trust and believe what the woman, director, is telling them even though all the others are laughing at them.

 

http://www.youtube.com/watch?v=CevxZvSJLk8 Katy Perry – Roar

Performance: Katy Perry changes from someone following order to someone being in charge and an individual. She swings from a branch which was provocative as well as showering, this follow the convention that the female artist in this genre are seen as a sex symbol.

Camerawork: The low angle shots show Katy as powerful and in control, this relates to the lyrics of being like a tiger, therefore powerful and stronger than others. There are many different shot types used in this video, one being a tracking shot, this allows the audience to see the surroundings but then zooms in to the focus point of the artist.

Concept: The change from being a quiet person which will not speak out to people and bit their tongue, to now shouting out like a tiger and people will notice.

Editing: It starts off as animation which quickly changes to real life, this is very unconventional in pop genre. The music video follows conventions of having fast paced cuts which will make it more lively, happier and fun, which the pop genre is all about.

Mise en Scene: There is a small change in the settings which is following conventions, the change of costumes in this follows conventions they change with the setting, the change from a shirt to just a tiger patterned bra and this follows conventions to females which dress provocatively to sell their music due to being a sex symbol, as well as relating to the lyrics of the song, tiger.

Advertisement research

Advertisement research

Conventions:

Artist Name

Title of Album

Image of Artist

Songs from Album

Record Company

Rule of Thirds Used

Analysis:

In this advertisement, Rihanna is conveying an idea of rebellion and hardness as well as being unpredictable.

Mise en Scene – Costume – Rihanna is in black leather. This supports the idea about hardness and unpredictability. This also helps to back up the name of the album ‘Rated R’ as it shows that Rihanna herself might be rated R and different to others which she is competing with.

Design – The image is in black and white, this shows that she has no feelings and parties hard, reflecting back to the title of the album. The use of the titles also backs-up the idea about her being rebellious and not thinking about afterwards. The fonts used are different in every text. Rihanna is trying to harden her image this way. It is interesting that ‘Rated R’ is so small and hard to see on the advertisement – it is clear they are marketing solely on the image of Rihanna alone.

Camerawork - This is a close up of Rihanna. She is staring straight at the camera, as if she is looking at the viewer. This helps to connect her to her fans as well as showing the power of her and how fierce she really is.

Performance – Rihanna looks strong and although she has her hand in her face, she is glaring at the viewer.

Conventions:

Artist Name

Title of Album

Image of Artist

Songs from Album

Record Company

Rule of Thirds Used

Mise en Scene – We are presented with two sides, one light and the other dark with the artist in between them both, but there is a glow on her hair on the dark side and a glow in the background of the light side, this may be because as it she has just come from there and she is bringing light and happiness to the dark places of the world. This is conventional as artists in this pop genre are normally shown to be bringing happiness and fun. The glow/magical dust reflect to the title of the album as well as a fairy tale story, this shows her innocence and friendliness.

Design – The use of the bright gold glowing font creates the sense of a bright colourful personality and image. The little use of makeup and the blonde hair with the glow shows the natural beauty and friendliness.

Camerawork – A close-up has been used to give a clear view of the artist and allows the audience to recognise her. It also makes it more intimate as it makes you feel that you are right next to her.

Performance – The artist has her eyes closed showing a sense of innocence and vulnerability, this shows the audience that she is no threat and that she is a peaceful and friendly person. This may be in reflect to her image and music.

Performance – The artist is looking the other way to us, this is not giving us direct address but still gives an impact due to her body facing us, allows the audience to still connect with her as her body language is still open. Her arm is up behind her head showing that she is innocent and no threat, this makes the audience believe that she is approachable and a lovely person.

Conventions:

Artist Name

Title of Album

Image of Artist

Songs from Album

Record Company

Rule of Thirds Used

Mise en Scene – We are presented with dark and dull colours, the black and grey, this is very unconventional as normally in this genre they would use bright and vibrant colours to show the upbeat and happiness of their music. The artist, Florence and the machine, is especially nature and old fashioned, this is shown with the colours as well as the costume. The costume used is very old fashioned and shows her to also be like this and believe in the tradition views, this being that she will not dress provocatively and be unconventional due to many of female artists in the pop genre to become a sex symbol in order to sell their music.

Design – The use of the white san-serif font creates a sense of innocence and friendliness, this shows the artists image to the audience. The use of very little makeup and small pink flowers create the feeling of natural beauty and shows that she enjoys the outside and nature.

Camerawork – A mid shot has been used to show her friendliness by only showing the top half of her body, this give the right amount of information about the artist as people can clearly see the artist and recognise her compared to a close-up where they may find it harder. By using this shot is shows the area around her and showing the audience that she contented with her surroundings being nature.

Performance – The artist has her eyes closed showing a sense of innocence and vulnerability, this shows the audience that she is no threat and that she is a peaceful and friendly person. This may be in reflect to her image and music.

Questionnaire

CD cover research

 

This is an animated image of the main artist/singer as well as the boy (Cupid) that is featured in the music video.

There is an angle at the top, you can tell this by the costume of the angle wings. He is coming down from heaven, we can see this by the light shining down on him and him above everyone else.

The background is blue, this helps the other colours and the title stand out. The girls in the background shows what this single is going to be about, the artist getting hit by cupid and then falls in love with all of the girls separately. This idea is supported by all the girls looking at him showing an interest, this may because they are in love with him or already have been.

The costumes of the artist shows that he may not really care about his look and image which may relate to his audience. It looks like there is also holes and dirt over his hoodie which also backs-up the idea about him not caring about his image.

 

This album cover follows the conventions, it has the name of the artist, album title and the image of the artist. The close up of Lady Gaga shows the audience exactly who she is and that she is the main focus point. The props used, the sun glasses, shows the audience Lady Gaga’s image of being different and unique as well as being out there with her personality. It is also showing the girl side of her and trying to tap into the glamorous side of her as on her sun glasses there are diamonds which show the lady side of things and that they are expensive and that links back to the album name, the fame, as this is showing you what it brings you when you become famous. The use of the sun glasses and the shadow may be trying to show us that she has a different side to her as the glasses are split with two designs, they may be showing her different personalities, the normal and relaxed side as well as the different and unique side which looks like it is taking over, this is true as she has become more open with her image.

 

The magazine props are used to link with the album title of headlines, it may also be because they want to be in the headlines due to their new album as well as making it black and white it shows them to be in more colour and real. The colourful background and costumes are following conventions with the pop genre as it is shown to be more vibrant and happier. They use their female figure for the image as they try to relate to their audience that they are in with the fashion, the use of costumes on the album cover and are young which means that they can relate to their target audience as well as bringing in the male audience due to their female figure and the way that they dress; they use this to sell their album, this is very typical of women and girl groups in this genre as they will try to dress and dance in a certain way to gain a more male audience.

Record label research

Universal Music Group 

Universal music group is a record label founded in 1934 as Decca records which changed to Music entertainment group in 1989 and then finally changed to universal music group in 1996. This record label is based in California, United States, and is one of the largest record companies in the US. Due to this record label being a huge success and famous it is supporting any genre and artist that will sell.

Their main artists would include:

-          Akon

-          Nelly

-          NE-YO

SYCO Entertainment 

SYCO Entertainment was founded in 2002 by Simon Cowell and is in joint partnership with Sony Entertainment, this means that they are very wealthy and have huge names supporting it. It is based in London as well as Los Angeles. Many of the company’s signings have come from the X Factor and Britain’s Got Talent; this is due to Simon Cowell owning these TV talent shows. As SYCO is also a massive name and company, they also have no main genre that they will sign, they also will just sign any genre and artist that they believe will sell.

 Their main artists would include:

-          Labrinth

-          One Direction

-          Leona Lewis

Theories

Genre research 1

 

 

This mood board above shows many images, our group all believe that all of these images relate somehow back to the genre that we decided on, this would be pop. The image of The Sun and The Daily Mail relates back to the pop artists always being in the media and having a story to tell, this can also be due to the handcuffs as this shows the trouble that they also get in as they seem to break the law; normally by taking drugs or drinking too much and losing control of themselves. The car is in there as they often have fast and expensive cars, the money shows the artists to be rich and money to blow all the time. The social networking logos relate to the artists always being on them; having their own pages which people can like and follow. The male and female sign is to demonstrate the sex symbol that the female artist become when in the pop genre, the Katy Perry and The Saturdays show this. The IPhone is always owned by a pop artist and they seem to flaunt it to show that they have one. Finally the other images of Justin Timberlake, One Direction and perfume show that they have great taste in fashion and ensure that they always look and smell great.

Low budget music videos

Low budget music videos

A-Ha! Imogen Heap

Mise en scene

 

 

All of the images above have low key light; it is very dark with vast amounts of shadows. This is very effective for this genre as it brings that dark side of someone’s personality to the video. Added to the blood this is very conventional for this genre. This image could symbolise many things, I believe that the black background symbolises the unknown, the white hand symbolises the life and peace and red blood symbolises death and fear.

 

The way that the props have been used and shown to the audience in the video is great and gives away slight clues. The props are very conventional for this genre as they have used dark coloured and fearful objects.

 

Editing

 

The editing in this video is exceptionally hasty with straight cuts which add affect to the video which ensures that the music video fits in the genre and appeals to the targeted audience. The cuts are great and are at the right timings which create the right atmosphere and look very professional.

 

Cinematography

 

The use of close ups and mid shots work well with the genre and are conventional, using them is affective due to them not revealing too much information about the setting and artist. This gives us the affect of the unknown and makes us weary and uncertain about the artist and the setting and even maybe the lyrics.

 

 

The Fix ''Just Got Paid''

Mise en scene

 

From these images we can see that the costumes, suits, are great for this genre and fit superbly with the music and lyrics. The majority of shots have used high key lighting and mustn’t show many shadows as this will give the wrong affect therefore not fitting in with the chosen genre. The different use of costumes during the video shows the audience two different sides and personalities of all the band members, this shows how a bit of thought and effort into the costumes can have a huge affect and sets the mood.

The shot below really shows how you can make a small and plain space look really affective. The use of lighting has managed to create a great set which fits great with the genre and would be very conventional.

 

 

Editing
Compared to the previous video that I looked at the cuts are at a slower pace although still quite fast which works well for this video being of the pop genre, they had the right balance which will be an important part of my video as the cuts need to be perfect and of the right time to give the best effect possible, something that this video does. The one bad thing about the editing in this is that I feel it could of used a few jump cuts using more locations a a few shots not just of the band.

Cinematography

The shot types in this music video is what I think worked the best for them, this is because it has a very wide variety such as pans, mid shots, long shots, close ups, wide shots etc, this worked really well and something I wana do in my music video, with a wide variety it keeps things very interesting and is what made this in my opinion stand out a lot more than the previous one.