Analysis of Pop videos 1

Analysis of Pop Videos 1

One Direction - What Makes You Beautiful

Cinematography

    

This is the first close up of the singers; this close up allows the singers to present himself to the audience therefore making a connection between each other. A close up shot like this of the singer is key in a pop music video as it establishes the singers with the song and makes the audience believe that these lyrics are coming from that individual; this should normally be used in the first part of the video as you want the connection straight away.

This is also very typical of a pop music video, This is an establishing; this shot is used to show the audience where the music video will be taking place, the setting. From this shot along you can already tell that the song is going to be very upbeat and energetic due to them being in a different country, on holiday; this links back to the audience as the younger girls will want this type of holiday, the sun and beach.

Sound

To start with the music itself is very upbeat and happy, this is very typical of a pop music video. The 5 singers in this music video are singing to girls who don't know their ''beautiful'' so this would mean that they are being kind and happy, this part intertwines with the feel of the song itself, you could say this pop song is mainly aimed at young girls around the age 12-17 due to the lyrics and music. Their voices are high and innocent therefore makes it more appealing to younger girls who are interested in boy pop bands.

Mise en scene

This is a great shot for using mise en scene in this pop video, this is all down to the fun and playful feel it has because everyone is playing around on a log, this links back to the target audience as they will either still be doing these sort of things or have clear memories of it. As you can see that there is a football, girls and a fallen tree, this tells the audience that they are about to do something and have some fun on the beach, you can guess this by the lack of any adults which would try to control them; this also relates back to the targeted audience as they will not want to be controlled by the adults and just have fun with their friends. The setting itself represents what they feel emotionally, bright and colourful people. This shot is great for getting across a lot of information with just the mise en scene, as well as being a very typical shot chosen within this genre. In this genre it is all about having fun, this shot shows that clearly as collectively they are doing all the things that teenagers like doing.

This final image for the mise en scene is really good for this music video, as all the members are present so before they start singing we already know who will be, they are up high above the sea on a cliff near the edge showing that they are not fazed by the dangers which comes with having fun, this relates to the audience, this is because they are having fun no matter what could happen; this is just like what teenagers think.

Editing

There has been a use of tube chop in the music video from 1:10 – 1:12. This would have been used as it gets a lot of information in a very short space of time, it also allows this part to be expressed as happy and livelier due to the fast paced cuts, and this is supported by what is actually shown in the clip of them getting ready for some fun.

Performance

The performance is linked with the song as they are very energetic, fun and upbeat. In this clip we see everybody having fun and running about which is very effective for the performance as it livens the setting up and changes the way the audience sees the setting and the singers. The performance also links in with the mise en scene as before they arrive it was a calm and quiet setting, but after it was colourful, vibrant and exciting. This also relates to the audience as it shows them that they can change the mood of a place and have the ability to bring their personalities to an area. They show how to change a slow paced area to a fast paced one.